Nav began 10 years in the past with a relentless deal with creating higher, extra clear monetary merchandise for small companies who’re persistently failed by our monetary system. At this time, we have a good time our new model expertise as a sign that we’re extra dedicated than ever to main small companies to essentially the most goal and related monetary choices.
Why now?
Small stays large: 99% of companies within the US are categorized as small companies, and but solely 20% are capable of get loans by way of conventional banks. As small companies face extra financial headwinds than ever, lenders are literally making it tougher to get loans and making borrowing dearer.
We see the challenges you’re dealing with. We see how the established order is main you to irrelevant info, painful rejections, and wasted time. We’re right here to rewrite what’s attainable and push the bounds of what you may obtain as a small enterprise proprietor.
What’s modified?
Our improved expertise was designed to make monetary well being in your small enterprise less complicated, smarter, and extra related than ever.
Our new brand and visible id communicate to the ambition and promise in each small enterprise proprietor’s story. Our “pulse” image strikes up and to the best with power and dynamism, its repeated traces signaling the life and development that enterprise homeowners unlock with Nav’s assist.
The straightforward building of our new brand lockup speaks to the readability and objectivity that Nav offers. Our refreshed shade palette brings heat and visible curiosity and helps set us aside in a monetary sector awash with blues (you’ll see a nod to our heritage colours in our expanded palette). Our pictures and visible fashion will zoom in on the toughest working individuals on the market — small enterprise homeowners — by reflecting the inspiring work they do daily.
These are the adjustments you’ll see first. However our new expertise is a lot greater than a visible system. With the brand new look comes extra related financing choices for your small business and extra transparency than ever round how your {qualifications} influence your choices. We stay the one place to see what you may qualify for earlier than you apply — and now you can even get insights on earlier purposes and easy methods to qualify for choices you’ve been declined for prior to now.
You’ll additionally see enhanced money circulate insights that can assist you perceive the place you stand and what to do subsequent. And alongside financing, you now have entry to an expanded community of enterprise companies like accounting, payroll, and tax companies. Lastly, our cellular expertise has been refreshed so you will get all the pieces you want for monetary well being, anytime and anyplace you want it.
Collectively, these adjustments symbolize a transparent path ahead: main a brand new period for small enterprise monetary well being as the one platform that mixes highly effective enterprise insights with the most important community of economic suppliers to provide you confidence that you’re making the best determination in your small enterprise.
We wouldn’t — we couldn’t — do that work with out you. Whereas we all know small companies are crucial to economies and communities, we additionally acknowledge how a lot they matter to particular person lives and livelihoods. You might be on the core of our continued development as we lead extra small companies towards higher monetary well being.
Right here’s to an enormous, shiny future for all issues small.
Greg Ott
CEO, Nav
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