Brand-making enterprise rising from dorm base – thqaftqlm

Brand-making enterprise rising from dorm base

From socks to bottles, Kensley Phillips does all of it – in her dorm room.

Phillips began her logo-making enterprise as a freshman at Claflin College in 2020 and it has blossomed since then. She attributes the growth of her enterprise to the facility of word-of-mouth advertising and marketing.

“The clientele record began with household, then went to mates, school members, and household of school members,” Phillips stated. “I keep in mind pondering, ‘Oh my gosh, it’s getting on the market slightly sooner than I deliberate on.’”

The businesswoman caught on shortly and was capable of finding a solution to handle her enterprise, her schoolwork and her life.


Claflin alumni join with college students

“I’ve realized to create that point for me,” Phillips stated.

She’s in a position to do this by having clear communication along with her shoppers, reminding them that she is a university scholar.

Persons are additionally studying…

“I inform them, ‘This isn’t a retailer, this isn’t a sweatshop, this is only one particular person, and you must be affected person with me,’” Phillips stated.

Phillips intends on extending her enterprise to a web-based service and sooner or later have a storefront.

“I actually need this to maneuver exterior my dorm,” Phillips stated.

Phillips produces logos for hats, shirts, hoodies, sweatpants and even child bibs, however the creativity doesn’t cease there.

She units herself aside within the logo-making enterprise by including two extra gadgets to her catalog, painted pants and art work.

Painted pants are precisely what they sound like: pants painted to the shopper’s liking. The pants normally characteristic a number of colours and distinctive designs.

“Some folks are available with a selected concept and others inform me to freestyle on their pants,” Phillips stated.


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Though she’s had the enterprise for nearly three years, Phillips is engaged on establishing a reputation. For now, shoppers join along with her by way of her private Instagram, @thiscoloredgirl.

“It sort of goes with the enterprise. Black ladies are very profitable however regarded down upon,” Phillips stated, “I would like folks to click on that identify as a result of this Black lady proper right here is making it occur.”

Tyuanna Williams stories for The Panther, Claflin’s scholar newspaper. www.claflin.edu/news-events/the-panther

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