Lengthy Seashore appears to create program to assist long-serving ‘legacy companies’ • Lengthy Seashore Put up Information – thqaftqlm

Lengthy Seashore appears to create program to assist long-serving ‘legacy companies’ • Lengthy Seashore Put up Information

Lengthy Seashore will start the way it can create a program to assist and protect legacy companies within the metropolis, which may embody offering grants, eviction protection and different companies to long-standing companies. 

The request to develop a legacy enterprise program got here from Mayor Rex Richardson and Councilmembers Mary Zendejas and Cindy Allen, whose committees will contemplate the problem as metropolis officers work to develop a program.

The three requested metropolis administration to work with Lengthy Seashore Heritage, a neighborhood historic preservation group, and metropolis departments to create a registry for legacy companies, that are companies which have operated in Lengthy Seashore for not less than 35 years. 

Companies may qualify as legacy companies with much less time within the metropolis (25 years) in the event that they contribute to “a way of historical past,” have distinctive structure or landscaping or assist the cultural life, range or identification, in line with the request. 

“They might wish to know the place hip hop was created at VIP Information, or go to the unimaginable Joe Jost’s, the place they’ve seen a T-shirt someplace world wide and wish to test it out,” Richardson stated, referencing two of the town’s iconic companies, one in all which (Jost’s) is presently acknowledged by Lengthy Seashore Heritage as a legacy enterprise. 

Joe Jost’s opened in 1924 and is without doubt one of the oldest frequently working bars within the Western United States. The bar has poured numerous schooners of beer, that are branded on T-shirts that folks snap footage of themselves sporting in places throughout the globe for the bar to put up on its partitions. 

VIP Information on Pacific Coast Freeway, nonetheless, has moved a number of occasions and was engaged in a quick struggle with the town and its landlord over who owned its iconic whistler signal earlier than reaching an settlement in 2017. 

Serving to legacy companies with points with their leases, battle decision with their landlords, eviction protection and serving to older homeowners transition to an employee-ownership mannequin as an alternative of promoting the enterprise are issues the town may take a look at with the brand new program. 

Whereas the town does have present applications to help companies with issues like facade enhancements, allowing and different grant alternatives, it’s unclear how the town will fund a program particularly for legacy companies. 

The difficulty is anticipated to be despatched to the Metropolis Council’s Arts, Tradition and Tourism Committee and its Financial Growth and Alternative Committee earlier than returning to the complete council for approval. 

Lengthy Seashore Heritage has operated within the metropolis since 1980 and launched its legacy enterprise program in 2022, modeling it after San Francisco’s preservation group that started its registry in 2013 and now has dozens of historic San Francisco eating places, bars, specialty shops and different locations mapped out and arranged on its web site. 

The location options companies in a every day highlight that features a transient historical past of the placement’s significance in addition to an handle and hyperlink to the enterprise’s web site. Assist with advertising is without doubt one of the issues that the legacy enterprise program may present to those who are eligible to affix. 

Lengthy Seashore Heritage presently options 16 companies on its legacy enterprise map, together with group staples like Santa Fe Importers, Outer Limits Tattoo and Jongewaard’s Bake N’ Broil in Bixby Knolls.

Inclusion on its record comes with branded signage and a wall plaque in addition to promotional help and assist with present metropolis companies for small companies.

Manuel Valenzuela, appearing director of Lengthy Seashore Heritage, stated this system might be financial growth device that’s cost-effective for the town, although he stated his group has run into hesitancy from eligible companies to get enrolled. He’s hoping the town’s assist might help overcome that.

Elsa Tung, a land use program supervisor with Lengthy Seashore Ahead, instructed the council that this was a giant alternative to go above and past to protect longstanding companies in Lengthy Seashore. 

Tung pointed to the closures of Cambodia City staples like KH Market and La Lune in 2021 as issues that might be prevented if there have been assist for companies to navigate relocation or a method for the town to step in and assist with business evictions. 

“We are able to actually use this as a possibility for defense to verify our small companies don’t get displaced,” Tung stated. 

Lengthy Seashore Heritage kicks off new Legacy Enterprise Program with 10 honorees

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top