Syracuse native prioritizes native enterprise, neighborhood by means of journey weblog – thqaftqlm

Syracuse native prioritizes native enterprise, neighborhood by means of journey weblog

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When Danielle Benjamin moved to Australia to earn her grasp’s diploma in 2017, she wanted a solution to preserve her household and mates up to date on her travels. As a substitute of a big group chat or prolonged e-mail thread, Benjamin began a weblog.

After she accomplished her diploma and returned to the U.S., Benjamin started working at Syracuse College in worldwide schooling. Her college students usually got here to SU from main worldwide cities, and began out pondering that there was nothing to do within the campus space. However Benjamin, a Syracuse native, needed to repair that false impression. In an effort to construct her community of native actions, occasions and issues to do, Benjamin returned to running a blog.

“Don’t say there’s nothing to do,” Benjamin stated. “There’s a lot to do within the space, and it doesn’t matter what you want, you’ll be able to all the time discover one thing.”

Benjamin’s weblog, Wandercuse, focuses on journey, meals and actions within the central and upstate New York areas, with a specific emphasis on Syracuse. With Wandercuse, Benjamin tries to share her ardour for native actions and companies along with her readers.

A number of years in the past, Benjamin determined to show Wandercuse right into a enterprise. Because the starting of the COVID-19 pandemic, Benjamin has transitioned to being self-employed, engaged on each her weblog and on freelance writing and social media work.

“A part of the explanation I needed to show it right into a enterprise is I discovered how a lot I like to do it,” Benjamin stated. “I really like sharing tales. I really like studying extra concerning the native historical past. I really like attempting new locations, assembly new individuals and sharing the tales, each domestically and I’ll sometimes throw in issues that aren’t in Syracuse.”

The weblog’s concentrate on the central New York area got here collectively naturally, Benjamin stated. Throughout the pandemic, she needed to indicate that there have been outside actions individuals might have interaction in domestically. She observed her native posts obtained extra engagement and obtained content material concepts from native tourism boards.

When Benjamin travels each domestically and internationally, she’ll usually write weblog posts and journey guides about her locations. Finally, although, her favourite content material facilities on native tourism.

I am tremendous enthusiastic about upstate New York, as foolish as which may sound. However I really like the place I am from, and I believe there’s a lot to do round there that folks do not all the time understand.

Danielle Benjamin, native journey blogger

“I’m tremendous enthusiastic about upstate New York, as foolish as which may sound,” Benjamin stated. “However I really like the place I’m from, and I believe there’s a lot to do round there that folks don’t all the time understand.”

Although Benjamin earns cash by means of affiliate earnings, advert income and sponsored posts along with her weblog, she needed a revenue stream that gave her extra management and involvement. That aim, led her to develop the Wandercuse Passport — a plastic $20 “punchcard” that provides one-time low cost codes at 18 native companies and actions in the course of the 2023 calendar 12 months.

Benjamin hoped that the passport, which options quite a lot of places from a chocolate store to the Erie Canal Museum, would assist to advertise and drive interplay with native companies. When she got down to create this system, she’d already established relationships with many native enterprise house owners by means of weblog content material she’d beforehand created. Each companies she had and hadn’t labored with had been wanting to get entangled and noticed how mutually useful it may very well be, she stated.

Following the success of her Syracuse-based weblog Wandercuse, Danielle Benjamin developed the Wandercuse passport. The cardboard gives one-time low cost codes for native companies and actions throughout 2023. Meghan Hendricks | Picture Editor

When Benjamin first approached Sarah Simiele, proprietor of native cheese store The Curd Nerd,, Simiele knew she needed to get entangled with the passport. Since becoming a member of, Simiele’s observed new prospects coming in due to the passport card. Carissa Monahan, co-owner and operator of native craft beer retailer Branching Out Bottle Store, shared Simiele’s pleasure for a way the mission might assist native companies,

“After opening a small enterprise, it has actually been obvious what number of small companies there are, however how usually they get overshadowed by larger firms,” Monahan stated.

The passport advantages extra than simply native companies and Benjamin’s weblog. With each buy of the cardboard, Benjamin donates 10% of the earnings to the American Basis for Suicide Prevention.

Benjamin has huge plans for the way forward for the passport. She’s internet hosting a launch social gathering in early Could, and is at present engaged on particular low cost offers for cardholders so the passport continues to interact the neighborhood even after an individual has used all of the reductions. Benjamin hopes to proceed providing a brand new Wandercuse passport every year.

“I actually assume the easiest way to create a enterprise neighborhood that you just wish to be part of is simply to assist a rising enterprise neighborhood,” Simiele stated. “None of us in Syracuse, as small companies, are doing properly if any of us aren’t doing properly.”


Contact Abby: [email protected] | @abbyvp08

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