United Pure Meals Helps Rising Manufacturers Efficiently Develop and Scale Their Enterprise – thqaftqlm

United Pure Meals Helps Rising Manufacturers Efficiently Develop and Scale Their Enterprise

Entry to UNFI’s various community of unbiased retailers, nationwide distribution capabilities with distinctive promoting alternatives, and tailor-made packages assist place manufacturers for achievement

PROVIDENCE, R.I., April 13, 2023–(BUSINESS WIRE)–With shoppers in search of new meals experiences along with connecting with manufacturers that share comparable values, United Pure Meals, Inc. (NYSE: UNFI) (the “Firm” or “UNFI”) is leveraging the size of its distribution community to assist rising manufacturers broaden distribution with UNFI’s various buyer base and higher attain North American shoppers.

This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/dwelling/20230413005336/en/

Rising manufacturers together with Talia, As soon as Upon a Farm, and Evive are experiencing progress because of a powerful relationship with UNFI, North America’s premier grocery wholesaler. Photographs offered to UNFI by Talia, As soon as Upon a Farm, and Evive.

To service over 30,000 retail buyer places, UNFI depends on its 56 distribution facilities, representing over 30 million sq. ft of warehouse house to facilitate the greater than 1.8 million deliveries the Firm made throughout its Fiscal 12 months 2022. This huge provide chain community presents manufacturers with a possibility to not solely market to quite a lot of new retail clients, but additionally speed up pace to new markets.

“UNFI works with among the most dynamic and modern native, regional, and nationwide grocers in North America, which presents an incredible model positioning alternative,” stated John Raiche, UNFI govt vice chairman, Provider Companies. “Rising manufacturers can benefit from UNFI’s account managers and gross sales staff who’ve constructed long-term relationships with our clients, bringing them tailor-made packages, options, and enhanced value-added insights to strengthen suppliers’ advertising and merchandising efforts.”

Using UNFI Promoting Reveals to Meet A whole lot of Retailers

Begin-up frozen pizza firm, Talia Di Napoli, attended their first UNFI promoting present in February 2022 in Orlando, Fla. Began in 2018 by present Neapolitans, Talia di Napoli makes quite a lot of frozen pizza creations, handmade in Italy by grasp pizzaiolos, utilizing time-honored traditions and native, all-natural components. Since their first UNFI present, CEO Edouard Freda has been launched to a whole lot of UNFI unbiased retailers and factors to those connections as having a big affect on their progress.

“We had by no means achieved a UNFI present earlier than February 2022,” stated Freda. “We had been in roughly six UNFI distribution facilities with possibly 300 shops and we’re now in 12 distribution facilities and have grown to over 800 retail places. UNFI is the accomplice who is really serving to us scale our enterprise. To start out in New York and be capable to distribute merchandise to the West Coast with all of the complexities and logistics is gigantic. When you get your merchandise and advertising packages proper, UNFI is the proper distributor to assist take you nationwide and enable you acquire the notoriety and visibility that creates significant retail relationships.”

UNFI UpNext Helps Rising Manufacturers Navigate Progress

When a brand new provider involves UNFI in search of distribution, the Firm gives a number of choices, together with its UpNext program, which is tailor-made to rising manufacturers. UpNext suppliers are chosen by a rigorous evaluate course of with a purpose of discovering manufacturers primed for progress and geographic growth.

Based in 2015, Evive, a diet firm that helps increase shoppers’ morning routines by plant-based, gluten-free smoothies, had already established their model all through Canada having obtained a monetary funding on Dragons’ Den, a actuality tv program much like the USA’ tv present, Shark Tank. With eyes on increasing their footprint into the U.S., Evive turned to UNFI’s UpNext program to realize the assets, insights, and hands-on relationship to correctly introduce the model and merchandise to the suitable pure, standard, and unbiased retailers. Simply two years into this system, Evive has merchandise in 13 UNFI distribution facilities throughout the Firm’s 4 areas and is scheduled to graduate from the UpNext program later this yr.

“Along with being wonderful, the UpNext program gave us the knowledge and a focus to be instantly profitable in the USA,” stated Cristina Peters-Domenech, vice chairman of U.S. Gross sales at Evive. “UNFI’s infrastructure, retailer relationships, and skill to get our product into shoppers palms shortly will serve our go-forward technique effectively as we proceed on our progress path and deepen our help for the retailers we service.”

Creating Introductions All through the Whole Retailer

Whereas many progress manufacturers begin out in UNFI’s UpNext program, it’s not a requirement. Main childhood diet firm, As soon as Upon a Farm, created the primary cold-pressed child meals out there at retail. This preliminary product introduction disrupted the infant meals class and, quickly after, As soon as Upon a Farm addressed the child snacking house with a portfolio of natural, cold-pressed fruit and veggie blends, dairy-free smoothies, and freshly frozen plant-rich meals for teenagers of all ages.

Working with UNFI, As soon as Upon a Farm discovered a possibility for model lifecycle growth by aging-up the model and creating scrumptious merchandise for older kids, too. Whereas this gave the model extra gross sales channels, it additionally meant growing relationships with retail consumers in a number of departments.

“Our purpose is to create an atmosphere the place a baby can eat nutritiously from their very first chew and assist them develop a life-long choice for contemporary meals,” stated Elliot Mason, Senior Group Director of Grocery Gross sales for As soon as Upon a Farm. “With totally different retailer consumers throughout each grocery division, UNFI helps function a conduit for us, making a frictionless course of for promoting into a number of classes. UNFI has been a vital distribution accomplice for our model, serving to us develop not simply within the pure channel, however within the standard grocery house as effectively.”

Manufacturers focused on studying extra about UNFI can go to the UNFI provider help website for extra info, assets, and call info.

About UNFI

UNFI is North America’s premier grocery wholesaler delivering the widest number of contemporary, branded, and owned model merchandise to greater than 30,000 places all through North America, together with pure product superstores, unbiased retailers, standard grocery store chains, ecommerce suppliers, and meals service clients. UNFI additionally supplies a broad vary of value-added providers and segmented advertising experience, together with proprietary expertise, knowledge, market insights, and shelf administration to assist clients and suppliers construct their companies and types. As the biggest full-service grocery accomplice in North America, UNFI is dedicated to constructing a meals system that’s higher for all and is uniquely positioned to ship nice meals, extra decisions, and contemporary considering to clients. To be taught extra about how UNFI is Fueling the Way forward for Meals, go to www.unfi.com.

View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20230413005336/en/


For Media:
Jeff Swanson

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