Nielsen’s Gracenote Indicators On to Leisure ID Registry (EIDR) Board – thqaftqlm

Nielsen’s Gracenote Indicators On to Leisure ID Registry (EIDR) Board

EMERYVILLE, Calif., April 13, 2023 /PRNewswire/ — Gracenote, the content material options enterprise unit of Nielsen, has joined the Leisure ID Registry (EIDR) Board. The organizations will associate on new methods to assist the media and leisure business enhance workflow efficiencies by automation, drive program discoverability and optimize return on content material funding – key enterprise imperatives within the streaming age.

“I’m thrilled to increase a really heat welcome to Gracenote as they be a part of the EIDR Board,” stated Hollie Choi, Managing Director of EIDR. “Gracenote and EIDR share within the mission to enhance the accuracy and effectivity of content material administration and distribution for the media and leisure business. I am wanting ahead to discovering methods for our two organizations to work collectively on our frequent objectives.”

“As a customer-first group, Gracenote regularly seeks new methods to fulfill the wants of our valued purchasers and the broader media and leisure business,” stated Filiz Bahmanpour, VP of Product, Gracenote. “We’re captivated with becoming a member of the EIDR Board and can use this seat on the desk to open conversations with the business on how we are able to work collectively to convey incremental worth.”

EIDR (Leisure ID Registry) is a singular identifier system for audio and video content material, designed to supply a regular approach of figuring out and monitoring works throughout the media provide chain. Gracenote is the main international supplier of TV and film metadata and Gracenote IDs which energy the content material distribution and discovery ecosystem by linking information belongings associated to applications similar to descriptions, genres, forged lists, imagery and platform availability on a platform.

Gracenote and EIDR will each be on the NAB Present from April 17 – 19 in Las Vegas, NV.

About Nielsen

Nielsen shapes the world’s media and content material as a world chief in viewers measurement, information and analytics. Via our understanding of individuals and their behaviors throughout all channels and platforms, we empower our purchasers with impartial and actionable intelligence to allow them to join and interact with their audiences—now and into the long run. Nielsen operates world wide in additional than 55 international locations. Study extra at and join with us on social media (Twitter, LinkedIn, Fb and Instagram).

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SOURCE Gracenote

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