Nielsen’s Gracenote Indicators On to Leisure ID Registry (EIDR) Board – thqaftqlm

Nielsen’s Gracenote Indicators On to Leisure ID Registry (EIDR) Board

EMERYVILLE, Calif., April 13, 2023 /PRNewswire/ — Gracenote, the content material options enterprise unit of Nielsen, has joined the Leisure ID Registry (EIDR) Board. The organizations will companion on new methods to assist the media and leisure business enhance workflow efficiencies by means of automation, drive program discoverability and optimize return on content material funding – key enterprise imperatives within the streaming age.

(PRNewsfoto/Gracenote)

(PRNewsfoto/Gracenote)

“I’m thrilled to increase a really heat welcome to Gracenote as they be part of the EIDR Board,” stated Hollie Choi, Managing Director of EIDR. “Gracenote and EIDR share within the mission to enhance the accuracy and effectivity of content material administration and distribution for the media and leisure business. I am wanting ahead to discovering methods for our two organizations to work collectively on our frequent targets.”

“As a customer-first group, Gracenote regularly seeks new methods to satisfy the wants of our valued shoppers and the broader media and leisure business,” stated Filiz Bahmanpour, VP of Product, Gracenote. “We’re keen about becoming a member of the EIDR Board and can use this seat on the desk to open conversations with the business on how we are able to work collectively to convey incremental worth.”

EIDR (Leisure ID Registry) is a novel identifier system for audio and video content material, designed to offer a normal means of figuring out and monitoring works throughout the media provide chain. Gracenote is the main world supplier of TV and film metadata and Gracenote IDs which energy the content material distribution and discovery ecosystem by linking knowledge property associated to applications corresponding to descriptions, genres, solid lists, imagery and platform availability on a platform.

Gracenote and EIDR will each be on the NAB Present from April 17 – 19 in Las Vegas, NV.

About Nielsen

Nielsen shapes the world’s media and content material as a worldwide chief in viewers measurement, knowledge and analytics. Via our understanding of individuals and their behaviors throughout all channels and platforms, we empower our shoppers with unbiased and actionable intelligence to allow them to join and have interaction with their audiences—now and into the long run. Nielsen operates around the globe in additional than 55 nations. Be taught extra at www.nielsen.com and join with us on social media (Twitter, LinkedIn, Fb and Instagram).

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SOURCE Gracenote

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