SeaWorld Leisure Names Advertising Veteran Marisa Thalberg as Chief Advertising and Communications Officer – thqaftqlm

SeaWorld Leisure Names Advertising Veteran Marisa Thalberg as Chief Advertising and Communications Officer

ORLANDO, Fla., April 13, 2023 /PRNewswire/ — SeaWorld Leisure, Inc. (NYSE: SEAS), a number one theme park and leisure firm, right now introduced that Marisa Thalberg will be part of the corporate as their Chief Advertising and Communications Officer efficient April 24, 2023. On this function, Marisa shall be answerable for model and advertising methods that drive income, improve visitation throughout the group’s award-winning portfolio of 12 parks, and elevate the corporate’s conservation mission. Marisa is a globally acknowledged brand-builder and pioneer of digital, social and eCommerce advertising. She is a five-time honoree on Forbes’ “World’s Most Influential CMOs” record, amongst different trade accolades.

Marc Swanson, Chief Govt Officer of SeaWorld Leisure, Inc. stated, “Marisa’s expertise with a number of the most acknowledged retail and F&B manufacturers, coupled together with her robust historical past of driving income development by means of holistic advertising methods, represents an ideal alternative to raised showcase our iconic manufacturers and the passionate work we do with conservation. We’re thrilled to have her be part of our management workforce.” 

Marisa added, “From the second I skilled SeaWorld Parks and Leisure and realized extra about the entire manufacturers inside it, I’ve been so excited to hitch this management workforce. This can be a firm that’s uniquely constructed on delivering pleasure and creating reminiscences that matter, whereas additionally educating and provoking others to defend animals and the wild wonders of our world. Throughout SeaWorld, Busch Gardens, Sesame Place, Discovery Cove and each model within the portfolio there’s a distinctive story that I can not wait to work with the workforce to inform. The expansion alternatives forward are extremely thrilling.”

Marisa was the primary Govt Vice President, Chief Model and Advertising Officer for Lowe’s Corporations Inc. from 2020-2022. At Lowe’s, she was answerable for the transformation of selling throughout which she helped drive report gross sales and model development for the corporate.

Previous to Lowe’s, Marisa was the International Chief Model Officer at Taco Bell, the place she achieved category-beating similar retailer gross sales development each quarter and captured the very best ardour index amongst followers of any QSR model. She additionally supplied world model stewardship for Taco Bell’s speedy worldwide growth.

From 2007-2015, Marisa was the pinnacle of Company Digital Advertising Worldwide for The Estee Lauder Corporations (ELC), the place she was answerable for the whole firm management of digital/social advertising and content material technique to assist model and eCommerce growth worldwide, throughout the corporate’s portfolio of 30+ main status world magnificence manufacturers.

In 2002, Marisa based Govt Mothers (www.executivemoms.com), a company created to attach and assist completed ladies who’re each professionals and mothers. She at the moment serves as a Strategic Advisor to the VC agency Composite Ventures and is on the boards of the Blumenthal Middle of the Arts and the MMA. She has served on the boards of the AdCouncil, Worldwide Girls’s Media Basis, TheatreworksUSA and the Orange County College of the Arts. Marisa graduated Magna Cum Laude, Phi Beta Kappa from Brown College with a Bachelor of Arts diploma. 

About SeaWorld Parks & Leisure

SeaWorld Parks and Leisure is a number one theme park and leisure firm offering experiences that matter, and provoking company to guard animals and the wild wonders of our world. The Firm is among the world’s foremost zoological organizations and a world chief in animal welfare, coaching, husbandry, and veterinary care. The Firm collectively cares for what it believes is among the largest zoological collections on the planet and has helped lead advances within the care of animals. The Firm additionally rescues and rehabilitates marine and terrestrial animals which can be unwell, injured, orphaned or deserted, with the objective of returning them to the wild. The SeaWorld® rescue workforce has helped greater than 40,000 animals in want over the Firm’s historical past. SeaWorld Leisure, Inc. owns or licenses a portfolio of acknowledged manufacturers together with SeaWorld®, Busch Gardens®, Aquatica®, Sesame Place® and Sea Rescue®. Over its greater than 60-year historical past, the Firm has constructed a diversified portfolio of 12 vacation spot and regional theme parks which can be grouped in key markets throughout america, lots of which showcase its one-of-a-kind zoological assortment. The Firm’s theme parks characteristic a various array of rides, reveals and different sights with broad demographic enchantment which ship memorable experiences and a powerful worth proposition for its company.

CONTACTS:

Investor Relations:
Matthew Stroud
855-797-8625, [email protected]

Media Relations:
Lisa Cradit
646-245-2476, [email protected]

SOURCE SeaWorld Parks & Leisure

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