Within the winter Nielsen Audio scores, 98.5 The Sports activities Hub ran away from the sphere as soon as once more, ending first by an exponential margin in sports activities radio’s desired males 25-54 demographic and crushing longtime rival WEEI, which noticed an enormous decline from the autumn.
The Sports activities Hub averaged a 19.4 share, ending first in all day elements, nights, and weekends, from the interval of Jan. 5-March 29. Basic rock station WZLX was a distant second this winter with a 7.5 share.
The Sports activities Hub’s winter share was practically 5 instances the share of fellow sports activities radio station WEEI, which completed tied for eighth with a 4.0.
That was a big falloff for WEEI for the reason that fall, when it completed second with a 9.0 share to the Sports activities Hub’s 19.6 share.
The winter interval was WEEI’s first since shaking up its lineup with strikes that took impact Jan. 3.
These adjustments included pairing former afternoon drive host Christian Fauria in middays with Andy Gresh, shifting earlier noon cohost Wealthy Keefe to evenings, and parting methods with afternoon drive cohost Lou Merloni. (Merloni stays a part of the station’s Crimson Sox broadcasts.)
WEEI additionally didn’t renew the contract of night host Mike Mutnansky.
Moreover, Adam Jones (previously of the Sports activities Hub) joined WEEI as a day drive host (with Meghan Ottolini and Christian Arcand) starting Jan. 30.
As for the way it broke down over particular day elements:
▪ The Sports activities Hub’s “Toucher and Wealthy” rolled in morning drive with a 25.6 share. WEEI’s “The Greg Hill Present” was fifth with a 5.7.
▪ In middays, The Sports activities Hub’s “Zolak and Bertrand” dominated with a 20.7 share. WEEI’s “Gresh and Fauria” tied for seventh with a 3.1.
▪ The Sports activities Hub’s “Felger and Mazz” received in a rout in afternoon drive with a 19.8 share, whereas WEEI’s “Jones and Mego” tied for eighth with a 3.6.
▪ Within the 6-11 p.m. window, The Sports activities Hub, which has Bruins and a few Celtics broadcasts in that timeframe and has rotated hosts when there are not any video games, obtained a 15.5 share. “The Wealthy Keefe Present” and WEEI’s night programming was 14th with a 2.8.
Final winter, The Sports activities Hub took first with a 16.3 share. WEEI was seventh with a 4.4.