The Sports activities Hub trounces WEEI in winter radio scores - thqaftqlm

The Sports activities Hub trounces WEEI in winter radio scores

Boston’s 98.5 The Sports activities Hub dominated the winter Nielsen Audio scores. Courtesy Toucher and Wealthy

Within the winter Nielsen Audio scores, 98.5 The Sports activities Hub ran away from the sphere as soon as once more, ending first by an exponential margin in sports activities radio’s desired males 25-54 demographic and crushing longtime rival WEEI, which noticed an enormous decline from the autumn.

The Sports activities Hub averaged a 19.4 share, ending first in all day components, nights, and weekends, from the interval of January 5 to March 29. Basic rock station WZLX was a distant second on this winter with a 7.5 share.

The Sports activities Hub’s winter share was almost 5 instances the share of fellow sports activities radio station WEEI, which completed tied for eighth with a 4.0.

That was a big falloff for WEEI because the fall, when it completed second with a 9.0 share to the Sports activities Hub’s 19.6 share.

The winter interval was WEEI’s first since shaking up its lineup with strikes that took impact January 3.

These modifications included pairing former afternoon drive host Christian Fauria in middays with Andy Gresh, transferring earlier noon co-host Wealthy Keefe to evenings, and parting methods with afternoon drive co-host Lou Merloni. (Merloni stays a part of the station’s Crimson Sox broadcasts.)

The Sports activities Hub additionally didn’t renew the contract of night host Mike Mutnansky.

Moreover, Adam Jones – previously of the Sports activities Hub – joined the station as a day drive host (on a present with Meghan Ottolini and Christian Arcand) starting January 30.

As for the way it all broke down over particular day components:

▪ “Toucher and Wealthy” rolled in morning drive with a 25.6 share. WEEI’s “The Greg Hill Present” was fifth with a 5.7.

▪ In middays, The Sports activities Hub’s “Zolak and Bertrand” dominated with a 20.7 share. WEEI’s “Gresh and Fauria” tied for seventh with a 3.1.

▪ The Sports activities Hub’s “Felger and Mazz” gained in a rout in afternoon drive with a 19.8 share, whereas WEEI’s “Jones and Mego” tied for eighth with a 3.6.

▪ Within the 6-11 p.m. window, The Sports activities Hub, which has Bruins and a few Celtics broadcasts in that timeframe and has rotated hosts when there aren’t any video games, bought a 15.5 share. “The Wealthy Keefe Present” and WEEI’s night programming was 14th with a 2.8.

Final winter, the Sports activities Hub took first with a 16.3 share. WEEI was seventh with a 4.4.


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